Ethnically targeted advertising : views of those not targeted

Ernest Cyril , de Run (2007) Ethnically targeted advertising : views of those not targeted. Asia Pacific Journal of Marketing and Logistics , 19 (3).

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Item Type: Article
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: UNIMAS, Advertising, Target Market, Ethic group, Chinese people, Malaysia
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 02 Apr 2014 08:37
Last Modified: 12 Mar 2015 06:26
URI: http://ir.unimas.my/id/eprint/1610

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