Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research

Ronald, ak Ripid. (2002) Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

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Abstract

This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Peladang Fishmart), and to find out the reasons for the incurrence of loses.

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) - Universiti Malaysia Sarawak , 2002.
Uncontrolled Keywords: Marketing, Management, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Saman
Date Deposited: 03 May 2017 06:36
Last Modified: 03 May 2017 06:36
URI: http://ir.unimas.my/id/eprint/16086

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