Jee, Teck-Weng and Ernest Cyril , de Run (2013) Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product. Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 70-101.
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Official URL: http://www.researchgate.net/publication/236204270_...
| Item Type: | Article |
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| Uncontrolled Keywords: | UNIMAS, University Malaysia Sarawak, 2013, Consumer Behavior, Value, Advertising, Customer Satisfaction, Personal Value, Sales Promotion Techniques, Malaysia |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HM Sociology |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 24 Mar 2014 03:40 |
| Last Modified: | 19 Aug 2015 07:16 |
| URI: | http://ir.unimas.my/id/eprint/1413 |
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