Attitudes towards offensive advertising: Malaysian Muslims' views

Ernest Cyril, de Run and Muhammad Mohsin, Butt and Fam, Kim-Shyan and Jong, H. J. (2012) Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic Marketing, Vol. 1 Issue 1, pp.25 - 36, 1 (1). pp. 25-36.

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Item Type: Article
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: UNIMAS, Advertising, Advertising effectiveness, Public opinion, Religion, Islam, Malaysia
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 21 Mar 2014 08:31
Last Modified: 12 Apr 2016 06:27
URI: http://ir.unimas.my/id/eprint/1393

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