Merah, hijau dan putih? Kesannya ke atas sikap dan gelagat kumpulan etnik :kajian kes di Pulau Pinang

Haslina, Abu Bakar (2006) Merah, hijau dan putih? Kesannya ke atas sikap dan gelagat kumpulan etnik :kajian kes di Pulau Pinang. [Project Report] (Unpublished)

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Abstract

The aim of this study is to determine the impact of color red, green, white toward different ethic groups' attitude behavior intention. Besides, it intends to determine the reaction of respondents in Penang toward the color that particularly and closely related to their ethic group

Item Type: Project Report
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: UNIMAS, Merah, Putih, Hijau, Pulau Pinang, Sikap, Etnik,
Subjects: B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 14 Jul 2014 06:26
Last Modified: 13 Mar 2015 00:33
URI: http://ir.unimas.my/id/eprint/1092

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