If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak

Goh,, Poi Chiaw (2005) If it is a duck, it should quack :three descriptive elements that influence television advertisement success from the perspective of teenagers in Kuching, Sarawak. [Project Report] (Unpublished)

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Abstract

The main aim of this study is to determine whether there are significant relationships between the three descriptive elements (involvement, message, and celebrity) and the TV advertisement effectiveness based on the purchase intention

Item Type: Project Report
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: UNIMAS, Influence television advertisement, Teenagers, Kuching
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works

H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 14 Mar 2014 02:22
Last Modified: 24 Aug 2015 08:40
URI: http://ir.unimas.my/id/eprint/1066

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