Ethnic groups' attitude and behavioral intention : the impact of language in packing

Chin, Sien Fah (2005) Ethnic groups' attitude and behavioral intention : the impact of language in packing. [Project Report] (Unpublished)

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Abstract

The main aim of this study is to determine the impact of language in packaging toward different ethic group's attitude and behavior intention. Besides, it intends to show the reaction of respondents towards package that imprinted with their ethic language and their second language.

Item Type: Project Report
Additional Information: Universiti Malaysia Sarawak, UNIMAS
Uncontrolled Keywords: UNIMAS, Language, Malay, Chinese, Malaysia
Subjects: H Social Sciences > HM Sociology
P Language and Literature > P Philology. Linguistics
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 13 Mar 2014 04:22
Last Modified: 14 Apr 2016 01:24
URI: http://ir.unimas.my/id/eprint/1020

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